Chainbalance is growing and strategically positioning itself

The apparel industry was hit hard by the Corona crisis and is still stuck in that spell. Despite the tense situation, Chainbalance is strategically repositioning itself and bringing a familiar face from the industry on board.

"We are well established, even grew further in 2020 and have proven results. Now we want to grow further and provide the fashion industry with the necessary tools for the future." Ben Vermin, Founder & CEO Chainbalance.

Chainbalance was founded in 2009 in the Netherlands and already works with 15 fashion, sports, and footwear brands such as Adidas, Tommy Hilfiger, or Floris Van Bommel in over 30 countries.

Chainbalance offers its customers a demand-driven software solution to achieve maximal availability for optimal products, across all channels and POS. This results in significantly higher stock turn increased turnover and a reduction in workload. Existing data is analyzed by intelligent algorithms into a concrete decision, e.g. for replenishment or the initial order/limit planning, which is calculated at the detailed level. Each day, millions of information, various decision paths, and proven business rules are analyzed in order to calculate the optimal and demand-driven decision for a product and the POS - a dynamic and automated merchandise management flow.

"This is just the beginning of the opportunities for intelligent tools to have a positive impact on the business. With constantly growing data and experience, it will be possible to make forecasts and decisions for further optimisation of the value chain. We are successfully implementing this with first customers." Mauricio Warchaftig, CSO Chainbalance.

Mauricio Warchaftig as new Chief Sales Officer.

"When I started working in Retail and Wholesale in the apparel industry 12 years ago, I quickly realized that the increasing availability of products in the market has an impact on consumers and the entire industry. The impact on the industry and the whole merchandise flow and production is particularly significant. I am looking forward to working with a great team and a proven solution to help our customers in the industry with these challenges."